Malaysia & Singapore

Human-led research for real business change

Evolve Consulting & Training is a full-service market research consultancy. We transform understanding of business dynamics and consumer behaviour through humanistic-driven research.

Our Solutions Contact Us

19+

Years avg. experience

Core markets

10+

ASEAN consultants

Our research philosophy

Connect

Market Understanding

Identify which segments hold the greatest potential through landscape analysis and competitive intelligence.

Landscape studyFeasibilityCompetitor intelMarket sizing

Explore

Creating Engagement

Insight-driven strategies that engage your target market group through research-informed models.

Brand studiesSegmentationCX researchConcept testing

Transform

Strategy Development

Guided innovation and change for continuous business growth through structured strategic frameworks.

Blue Ocean StrategyUX WorkshopsBusiness Model Innovation

"As it is not the most intelligent nor strongest that survive — it is the most adaptable to change."

Our Ikigai

Why we Evolve every day

EVOLVE. To develop gradually by a process of growth and change. As it is not the most intelligent nor strongest that survive — it is the most adaptable.

Our mission is to transform understanding of business dynamics and consumer behaviours through humanistic-driven research. We embody that EVOLVE-ing essence across a diverse range of perspectives and contexts.

Today, we are a trusted, full-service market research consultant for major brand names in Malaysia and Singapore, with commendable revenue growth since inception.

"We don't just deliver findings — we deliver change."

Evolve Consulting & Training

Embedding actionable insights within businesses through collaborative stakeholder workshops. Trusted by leading brands across Malaysia, Singapore and the wider ASEAN region.

Research Framework

Our consulting solutions

At Evolve Consulting, we are committed to human-led research. Our three-pillar framework covers the full spectrum from market understanding to strategy execution.

Connect

Market Understanding

Know your biggest opportunities

Identify which market segments offer the biggest potential through rigorous landscape analysis and competitive intelligence.

Market landscape studyFeasibility studyCompetitor intelligenceMarket sizing

Explore

Creating Engagement

Insight-driven strategies

Insight-driven business strategies to engage with your target market through research-informed engagement models.

Brand studiesUsage & attitudeSegmentationConcept testingCX studies

Transform

Strategy Development

Guided innovation & growth

Guided innovation and change enabling continuous business growth through structured strategic frameworks.

Marketing ActivationBlue Ocean StrategyUX Design WorkshopBusiness Model Innovation

Methodology

Our research toolbox

We believe all qualitative research should be human-led. We work with only the most senior local moderators in each market to ensure deep, native consumer and cultural understanding.

🗣️

Consumer Interviews

In-depth conversation to uncover individual attitudes. From human understanding through behaviour and projecting future intent.

🏠

Ethnographic Interviews

'Day in the life' insight into how consumers currently behave. Through pre-tasks, online diaries, home visits or segments of IDIs.

💼

SME Interviews

Leveraging specialist networks. Exploring business needs while understanding the human at its heart — drivers, barriers, hopes & fears.

👥

Mini Groups

For niche targets such as HNW or HCP. Combining consensus and variety of opinions to deliver strategic direction.

🔵

Focus Groups

Online or offline to bring together like-minded demographic groups for market mapping, concept writing and CVP creation.

Stage 01

Problem–Solution Fit

Market understandingMarket sizingDrivers & RestraintsUnmet needsTrade studies

Stage 02

Product–Market Fit

Gap AnalysisCVP testingPricing reviewsMarket segmentationChannel research

Stage 03

Post-Launch & Category

Brand awarenessBrand perceptionBrand usage & sharePurchase behaviourCustomer satisfaction

Testing

Concept & Creative Testing

New variantsNew packagingNew concepts/CVPsAd testing

Technology Partner

Through our partnership with Rakuten Insight — a leading and trusted online panel provider — we offer unparalleled access to respondents across Southeast Asia. We leverage AI throughout our research workflow for a seamless, efficient, and timely process.

Value-Add

Workshops & industry deep-dives

Implementation Workshops

We don't just deliver findings — we deliver change. Evolve embeds actionable insights within the business through collaborative internal stakeholder workshops, offered as an added benefit for regular clients.

Our senior team facilitates structured sessions that translate research into strategy, helping teams align on priorities and take ownership of next steps.

Market Understanding Whitepapers

Islamic Banking

Opportunities in Islamic Banking: Increasing Consumer Adoption, Driving Industry Growth

Low rejection towards Islamic Banking products
Low understanding of Islamic banking among non-users
No single bank dominates Islamic bank usage

Download whitepaper

Banking Infrastructure

Bank Branch+: Branch in Today, Branch out Tomorrow

Strategic value of branches from bankers' point of view
Usage and attitudes of Malaysian consumers towards branches
Exploration of future branch formats

Download whitepaper

Our People

Malaysia & Singapore servicing team

We deliver hands-on senior servicing at all times. Every project benefits from experienced leadership — no juniors left to manage your research alone.

Alan Oh

Co-Founder & Director

20 years experience

Management consulting and market research expert. Known for turning research into commercially relevant narratives and actionable recommendations.

YC Loh

Co-Founder & Director

14 years experience

Market research and project management expert. Agency and client-side credentials, especially in financial research & segmentation.

Li Sa Chew

Client Servicing Director

26 years experience

Management consulting and market research veteran. Strengths in project coordination, stakeholder engagement, and insight-led problem solving.

Dan Harrow

Senior Partner

15 years experience

Global market research and brand consulting. Qualitative expertise, project management and storytelling. 7 years based in Malaysia on major APAC studies.

Emily Chan

Data Consultant

19 years experience

Data processing and statistical analysis expert. Essential for sieving critical insights through seas of information with rigorous analytical frameworks.

Regional Reach

Our network spans Southeast Asia and beyond

Our consultant model connects you with trusted senior specialists — native cultural understanding and local market expertise wherever you need to reach.

🇲🇾 Malaysia HQ

🇸🇬 Singapore

🇹🇭 Thailand

🇻🇳 Vietnam

🇮🇩 Indonesia

🇵🇭 Philippines

🇨🇳 China

🇯🇵 Japan

🇰🇷 South Korea

🇮🇳 India

🇰🇭 Cambodia

🇹🇼 Taiwan

Get In Touch

An invitation to collaborate

Ready to transform your market understanding? Reach out to our co-founders directly — every engagement starts with a conversation.

Office Address

Evolve Consulting & Training (M) Sdn Bhd
202101025440 (1425740-U)
33-01, Menara Keck Seng,
203 Jln Bukit Bintang, 55100 Kuala Lumpur

Website

www.evolveconsulting.com.my

Speak directly with our founders

Alan Oh

Director, Co-Founder

Email: alan.oh@evolveconsulting.com.my
Mobile: 012-708 5823

Loh Yang Chen (YC)